Marketing miks

Marketing miks

Referring to the 4 P's of marketing: product, price, placement and promotion. They are controllable variables that can be used in different ways to influence customer motivation and behavior.

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Marketing

İşletme hizmetleri; Pazarlama

The process of developing, pricing, placing, and promoting products or services for costumers or clients.

Marketing

Reklam; Pazarlama iletişimi

The management process responsible for identifying, anticipating and satisfying consumers profitably.

Marketing

Reklam; Basılı reklamlar

All activities involved in getting a customer to buy a product. The activities usually involve determining what products or services may be of interest to customers, and ...

Medijski miks

Reklam; Pazarlama iletişimi

The combination of two or more different media to be used to fulfil a media plan.

Dijete "baby boom" perioda

İşletme hizmetleri; Pazarlama

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

İşletme hizmetleri; Pazarlama

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

İşletme hizmetleri; Pazarlama

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

İşletme hizmetleri; Pazarlama

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

İşletme hizmetleri; Pazarlama

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine

İşletme hizmetleri; Pazarlama

Interviewing and observing a shopper while they are in the act of shopping.

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