e veçantë

An advertising approach developed by Rosser Reeves which is designed to make the product the focus of the advertising message by identifying a unique aspect, attribute or benefit.

biznes promovues

Perakende; Süpermarketler

A product that is sold under promotional allowances or other price considerations as a buyer's incentive to support a specific merchandising program. See turn business.

markë

Perakende; Süpermarketler

A product that is uniquely labeled by a manufacturer, private label or national brands, for example.

emër tregu

Perakende; Süpermarketler

A product's brand name.

markë kombëtare

Perakende; Süpermarketler

A product distributed and sold nationwide. Usually nationally advertised with strong customer loyalty.

mbledhje

Perakende; Süpermarketler

A process of collecting monies owed.

zonë tregu

Perakende; Süpermarketler

A population center or metropolitan area with similar demographics, buying patterns and expectations. See distributing area.

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