Butterworth-Heinemann

Sektör: Printing & publishing

Number of terms: 4475

Number of blossaries: 0

Company Profile:

在其中的一例产品的销售价值的百分比计算是开支预算计算的一种方法。

Industry:Advertising

交替之间不同厂商的产品购买的消费者。

Industry:Advertising

消费者基于他们渴望从一种产品的具体利益的组合。

Industry:Advertising

A measurement of the extent to which consumers are committed to a particular brand.

Industry:Advertising

The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.

Industry:Advertising

资本对品牌价值的分配。有时用来描述一个品牌的使用带来的无形好处。

Industry:Advertising

品牌

一个名称、术语、设计、符号或标识一个卖方的货物或服务从那些其他卖家的任何其他功能。

Industry:Advertising

意识

知识有关的人或对象的刺激。

Industry:Advertising

信念

有关存在或特性的东西的信念。

Industry:Advertising

态度

Knowledge and feelings – both positive and negative – towards a subject.

Industry:Advertising

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