Home > Blossary: Semiotics

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Created by: federica.masante

Number of Blossarys: 31

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Within Stuart Hall's framework, this is an ideological code in which the reader, whose social situation places them in a directly oppositional relation to the dominant code, understands the preferred ...

Domain: Language; Category: General language

Eco describes as 'closed' those texts which show a strong tendency to encourage a particular interpretation - in contrast to more 'open' texts. He argues that mass media texts tend to be 'closed ...

Domain: Language; Category: General language

This philosophical term (from metaphysics) refers to assertions or assumptions about the nature of reality: about what 'the real world' is like and what exists in it. It concerns what Foucault called ...

Domain: Language; Category: General language

Term used in Peirce's triadic model of the sign to describe the referent of the sign - what the sign 'stands for'. Note that unlike Saussure's abstract signified, the referent is an object in the ...

Domain: Language; Category: General language

Marshall McLuhan's notion that 'the medium is the message' can be seen as a semiotic concern: to a semiotician the medium is not 'neutral'. Each medium has its own technical constraints, affordances ...

Domain: Language; Category: General language

Jean Piaget uses this term to refer to the way in which young children sometimes appear to have difficulty in separating the labels which we give to things from the things themselves, as if such ...

Domain: Language; Category: General language

According to this naive realist philosophical position, language is simply a nomenclature - words are simply names for pre-existing things (for some, this may include imaginary things and concepts ...

Domain: Language; Category: General language

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